Aparna

The eyes of media houses across the globe were glued to witness the Pakistan general election of 2018. People have entrusted immense faith in the newly elected Prime Minister Imran Khan to heal all the economic complications the country has been facing. Following details are an attempt to provide insight into the coverage facilitated by international media and their take on this event, right from declaration of election to the result: Coverage by Pakistan media:    Dawn.com- In a series of articles covered by the online portal Dawn.com, it emphasized on the campaign strategies adopted by Pakistan Tehreek-i-insaaf (PTI). The headline said “How a phone app and a database helped PTI clinch election victory”. Voters were targeted through this app to mobilize supporters leading to a successful campaign. They kept this innovative plan as a secret so as to avoid their competitors from getting inspired by it. Other headline said “Thinking of not voting in Pakistan’s electi