Aparna

Sports sponsorship has become a common phenomenon in the present marketing scenario, in an attempt to position brands dominant, powerful and superior to the competitor. Sports sponsorship has become an important tool to enhance the image, brand value as well as the goodwill of the company, as a result companies are investing huge amount of money to stand out of the clutter. This medium of promotion has added benefits of develop positive image, influence audience opinion, thus in order to increase market share it is important for companies to understand this tool before investing in it, so as to create the desired effective response. Team sponsorship by companies is rapidly growing, thus it makes it important to understand and gain insight about the benefits associated with team sponsorship for brands. NEED OF SPORTS SPONSORSHIP   It comes with added advantage of driving sales. Publicity through sponsorship and media coverage through television and pri...